Affiliate Marketing – Perspective of Content Providers: What are the advantages of affiliate marketing for content providers and when they decide to use it
Product Description
Affiliate marketing as a performance-oriented form of online advertising has been known on the Internet for several years. Most of the papers describing this concept focused on merchants that implemented affiliate marketing into their marketing mix and very little attention was paid to content providers (aka publishers or affiliates) that use affiliate marketing at their websites. This work depicts how content providers perceive advantages and disadvantages… More >>
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