Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
- ISBN13: 9780814473740
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Foreword by Jay Conrad Levinson, author of the “Guerilla Marketing” series Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques f… More >>
Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
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Comments
I bought this book over Book Yourself Solid, based on reviews of both. I started reading GCN when it arrived and put it down quickly. Picked it up a time or two and read a page or two and it just didn’t click. It was only after I finished a publication design class and came back to the book that it struck me–GCN is set in a display typeface (which one I don’t know) that makes it excruciatingly difficult for me to read.
I honestly can’t say whether the advice is any good or not. I am someone who flies through books; when they are well-designed, it’s not uncommon to read two a night. There are a dozen books in this genre (BYS being just one) that are much easier to read, and therefore absorb.
I wish I had recognized the problem with the typeface three months ago.
Rating: 3 / 5
This book is set in an absolutely atrocious font that would perhaps be better suited for a title on Tarot card reading, or Angels, or pretty much anything other than marketing. The leading is also sub-optimal, making it very physically difficult to actually get your eye to move across the page. The fact that what’s on said page is a lot of redundant, pandering fluff doesn’t help matters at all.
Like most self-help books, this one spends several chapters defining a couple of catchphrases in language that is so simplistic as to be patronizing, and then spends several more chapters repeating them over and over and over. There is literally over 100 pages worth of forgettable feel-good setup to wade through before you even get to the actual point of the book. What the reader is supposed to learn from any of this, I have no idea, but all I learned was that I hate the author and her pipeline-filling action plan menu full of success ingredients.
Rating: 2 / 5
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The title of the book is more exciting than the information within the book. I would not recommend this book and wish I could find my receipt for a return.
I really thought after reading this book that I would have a full-proof marketing method for getting clients within the consultanting business. Thus, perhaps my expectations were too high.
Rating: 2 / 5