Inbound Marketing: Get Found Using Google, Social Media, and Blogs

ISBN13: 9780470499313
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionStop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now [...]

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

ISBN13: 9780470547816
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionFor marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind [...]